The ability to get in touch with a targeted audience is vital for
any internet marketing campaign's success. The fact that Craigslist
has a huge audience does not automatically mean that you'll have
the ability to reach people in target your audience. Yet, there are
certain methods that can help internet marketers in reaching their
target on Craigslist. This overview discusses how the forums and
search feature may be used for finding your target audience.
Craigslist discussion forums offer a distinct
people seeking a targeted audience. It's important to do this,
because non-targeted advertising is basically useless. Placing ads
on Craigslist, with a few minor exceptions, is free. This doesn't
mean, however, that you've got nothing to lose if you don't first do
the proper marketing research. Your energy, time or other resources
may be wasted if care isn't taken in reaching your targeted
The Craigslist forums allow internet marketers to
chosen audience by offering insight into community members along
with what they may be trying to find in goods and services. When
visiting the forums marketers can lurk and make note of pertinent
conversations. This may provide deep insight on what your target
audience wants and may even contain information for winning them
over. Marketers that participate actively in the forums may
capitalize even further by joining in conversations and getting
feedback from community members. Obviously this data can help
create specifically targeted ads that appeal to your target
Employing someone knowledgeable in search engine
(SEO) to help you create ads is a smart investment. The SEO
specialist can offer useful information about the structure of your
ads. In addition, they could have an on staff SEO writer who is
able to write not only enticing ads, but also ads that are
optimized for the search engines.
Searching For A Target
The Craigslist search feature may also provide
insights that may help marketers in locating their chosen target
audience. Marketers simply start by entering related keywords based
on their goods or services to be found in the different categories
at Craigslist. When doing this write down notes on your
competitors' ads that come up in the search results, as well as in
which categories they appear. If your competitors’ ads show
certain categories, chances are it'll be worthwhile for you too.
This will help to make sure members of your target audience will
find your ads when searching.
The next step is to make a careful examination of
all of your
competitors' ads. Take particular notice of any keywords the ads
use. Smart internet marketers know it's important to optimize any
of their ads for the keywords used by their competitors. Failing to
do this could result in your potential customers only seeing your
competitors' ads when doing searches on these certain keywords.
Employing an SEO provider could prove useful in
They can provide a new set of keywords and help optimize your ads
for those keywords. The ad copy should ideally be keyword
optimized while at the same time being enticing and informative.
Choosing an SEO provider with a copywriter on staff would be quite
helpful for this situation.