Research
Your Way To
Craigslist Profits
Depending on how a business owner uses Craigslist,
determines if
it will improve their business or not. So, can it help you? The
answer is... Yes, if you do it right. No, if you abuse the system.
Maybe, if you just try posting without much thought. Well-informed
and resourceful internet marketers that can recognize their target
market and craft enticing sales copy will likely find it amazingly
profitable to post on Craigslist. Of course, lazy and disinterested
internet marketers that do little research or resort to spam when
placing ads on Craigslist will probably see little to no financial
gain.
The opportunity definitely exists to reap
financial gains by
advertising using Craigslist. Products and services can be listed
for no charge on Craigslist. Plus, with Craigslist having large
amounts of traffic (about ten million visitors and billions of page
views every month), you don't have to waste valuable time driving
traffic to their site. Craigslist offers several advertising
benefits, but these can be useless if the proper research or
evaluation of the competition isn't done.
Research, Research, Research...
There is a similarity to other forms of
advertising and
Craigslist. A successful Craigslist campaign needs thorough
research, in spite of the massive traffic it receives. Ideally, the
research should cover...
* Who the primary, and if needed
secondary, targets
are.
* What categories and locations are most
effective when
considering your targets.
* The type of sales copy that will
attract and entice your
targets.
* Which keywords your target buyers are
most likely to use
when searching for your offer.
Include these in your sales
copy.
This type of research can be done offline, as well
as online. A
useful approach for gathering this type of information is to survey
your target group. When done right, you can use their answers to
get a solid idea of what your target buyers are most likely looking
for. Then all you have to do is combine the information you've
gathered into your ad campaign. This will make it a markedly more
successful campaign.
Your Competition
One of the best ways for internet marketers to
research their
competition is by using the Craigslist search feature. It is
important to study the competition as it will teach you ways to be
more successful. To have more success in this way you can do two
things. You can figure out what your competitors are doing to be
successful, and adopt those techniques. Or, you can figure out what
they are doing wrong, and avoid those techniques.
Enter keywords that pertain to your offer to get
some idea of
who your competitors are on Craigslist. Chances are you'll get
results that have ads from your competitors. Then, analyze those
ads to figure out how to create better offers at better prices and
how to write better ad copy. Even though you may be able to do a
good job analyzing your competitors' ads, you may find it tricky to
create better ads. If this happens look for a professional ad
copywriter that has SEO (search engine optimization) skills. The
writer will be able to use their copy writing and SEO skills to
persuade your target to buy your offer, or to at least take a
closer look.
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